the “Stop Kony/Invisible Children” phenomena (and why I hate it)

There’s been a flood of support recently for an organization known as Invisible Children. According to the official website, their mission is to provide “international support to bring a permanent end to LRA violence through mass awareness campaigns and strategic advocacy efforts.”
Now, I’m not here to criticize the campaign (even though Jason Russell was arrested and I will continue to laugh about that), but instead, its massive popularity and eternal presence on my facebook newsfeed.
“stop Kony! we can do this everyone!”
“ARREST KONY!”
“Donate to Invisible Children! STOP KONY!”
Me during all of this:
Everyone’s talking about “making a change” and activism! But…why have more than half of these people not even donated a single pair of shoes to my well-advertised Soles4Souls collection?

…
And that’s when I realize:
…THEY’RE ONLY DOING IT TO LOOK COOL.

If the above image weren’t proof enough, this is where I start to get mad. I’m mad that people are turning the suffering of so many people, even children, into a fad. Mad isn’t even the right word. More like furious. It absolutely disgusts me. In a matter of months this movement will be almost entirely forgotten, leaving Kony’s victims in the dust. Just another group of “pets” for the Western world to pity, and then abandon so that we can move on.
So what’s the point of all this?
Be genuine. Be sincere. Find an organization that truly fits your interests and support it because it rings true with you. Please, don’t just hop on the bandwagon.















